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These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic copywriters promoting themselves as website copywriters or SEO copywriters. Dont get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isnt to scare you; its to help you find the SEO copywriter wholl deliver honest service and excellent results.

So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads website copywriter, SEO copywriter, internet copywriter, or web copywriter (See also http://www.divinewrite.com/websitecopywriter.htm and http://www.divinewrite.com/makethemost.htm.)

1) An understanding of SEO

Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a websites relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your SEO copywriter doesnt understand these two basics, you should look elsewhere. If youd like to ensure your SEO copywriter knows a little more than just the basics, take a look at http://www.divinewrite.com/SEOCEO.htm, http://www.divinewrite.com/seocopy.htm, http://www.divinewrite.com/seotradesecrets.htm, http://www.divinewrite.com/webcopyenough.htm, and http://www.divinewrite.com/seoarticles.htm for some clues as to what you might like to ask in order to assess their knowledge.

2) Proven experience

The proof is, as they say, in the pudding. Its not enough that your SEO copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which theyve obtained some good rankings. Note that it may be very difficult to find an SEO copywriter who has actually worked on both keywords and link generation, so if you find one who has, and they write well, snap em up! Theyll have a very broad and useful working knowledge of search engines.

3) An understanding of how many keywords to use

You dont want to fill every page up with every keyword youre targeting. This simply dilutes your sites relevance and reduces readability. Ask your SEO copywriter how many keywords they would recommend targeting on each page. Hopefully theyll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.

4) Clear agreement on who will provide keywords

Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your SEO copywriter should be able to do this for you, but its quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your SEO copywriter makes it very clear who is performing this task. Dont assume the SEO copywriter is going to do it, because they may assume youre going to do it, and then youll blow your budget.

5) Keywords or keyword phrases

Expect your SEO copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that youll be forced to target very specific keywords in order to rank at least at the outset. For instance, if youre in IT, you probably wouldnt start out by targeting the keyword IT. The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like IT infrastructure consulting new york (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that youll generate more relevant leads.

6) Agree on word count per page

Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page. While its necessary to have a decent body of words on most of your web pages, you certainly shouldnt have too many. What too many is all depends on your industry, the objective of the page, and the needs of your audience. Its always a delicate balance, but its certainly possible to rank highly with only 100-200 words per page. So dont be fooled into paying for copy you dont need!

7) Density targets & measure

SEO of a web page is NOT guess-work. A good SEO copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. Its expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your SEO copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and youll risk being perceived as spam by the search engines. Make sure your SEO copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).

8) Where to place keywords

The question of keyword placement has been the subject of much debate amongst SEO copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.

9) Some comment on structure & links

Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your SEO copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link using text links to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.

10) Dont believe grand promises

SEO copywriters can play a significant role in increasing your search engine ranking. But they cant do it overnight. By optimizing your site for your target keyword phrases, an SEO copywriter is simply declaring the relevance of your site. If you engage an SEO copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an SEO copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your SEO copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, youve got another link back to your site, thus increasing the importance of your site (to the search engines). If youd like to submit your own articles, your SEO copywriter should be able to sell you a list of 50 or more submit sites for as little as USD$99.

Conclusion

An SEO copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.

Happy hunting!

About the Author: * Glenn Murray is an advertising copywriter and search engine (SEO) copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at mailto:glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

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The Dampening Link Filter

It seems that Google may have introduced something called a Dampening Link Filter into its indexing algorithm. Ill give you a laypersons overview of this filter, but for more intimate details, check out http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20050407GooglesNewLinkFilter.html#google.

More and more people are realising the importance of links back to your site (or backlinks). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns havent really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a sites importance to trick the search engines into thinking theyre important its been suggested that Google has decided to put an end to it. Apparently, theres evidence to suggest that Google has introduced a new link filter to dampen the effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on the full effect of those links at least for a while. Well, thats how the theory goes, anyway.

It has been argued that you can avoid being penalized by this filter by generating links:

more slowly;
from relevant sites; and
which have a long lifespan.

The wisdom of relevance and lifespan is already well established; the dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so.

This article explains how SEO articles satisfy each of these three conditions. (For the basics of SEO article writing, take a look at http://www.divinewrite.com/seoarticles.htm.)

Build Backlinks Slowly

Writing quality articles takes time. Its as simple as that. Even an SEO copywriter cant just bang an article together in a morning it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once youve written the article, the real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day!

Once submitted, even the best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over the course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.

Build Backlinks From Relevant Sites

As soon as you choose the topic of your article, you define the type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article wont be published on irrelevant sites simply because the publishers of those sites get nothing out of it.

Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But the beauty of a well written SEO article is that you get to optimize it for the keywords that you want to rank for. So even if the keywords on the publishing site dont quite match your own target keywords, the page containing your link (i.e. your article) does.

Whats more, you even have the power to optimize the links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as the link text (e.g. copywriter, SEO copywriter, advertising copywriter, and website copywriter . Some submit sites dont let you do this, but most will at least in the byline.

And one other thing other people link to good articles. This can increase the Page Rank of the site containing your article, which, in turn, can increase the page rank of your own site. Its a win-win situation!

Build Backlinks With a Long Lifespan

The quality of your SEO article determines the lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isnt going to go away in a hurry, and your article will stay online for years.

In any event, most publishers tend not to clear out their article libraries simply because its better for them to have lots of content available to both readers and search engines.

Conclusion

While its no new phenomenon to SEO veterans and SEO copywriters, the writing of SEO articles to generate backlinks is a tactic which offers much in the way of ranking. The possibility of a Google dampening link filter simply increases the value of that offering.

Happy writing!

About the Author: * Glenn Murray is an advertising copywriter and search engine (SEO) copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at mailto:glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

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But before launching straight into an explanation of SEO, lets talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. Whats more, research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines, its only receiving 20% of its rightful traffic and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.

This is where SEO comes in.

SEO is the art of ranking in the search engines. Nothing more, nothing less.

SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:

• Keywords
• Links to your site

KEYWORDS

Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But its not easy to do. You cant just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. Its a balance between writing for the search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but its easier to do. There are four main places these keywords are used:

• Keywords
• Description
• Alt
• Title

TIP: When you hear people talking about meta tags, this is what theyre talking about. To see how meta tags are used in practice, go to Google and pretend youre a customer. Search for something your customers would search for. e.g. If youre in car audio, search for car audio. Click on the first couple of results to bring up their website. Right-click on the home page, and select View Source. Youll see a whole lot of code. You can ignore most of it. What youre looking for are the following

meta name=”KEYWORDS” CONTENT=”keyword 1,keyword 2,keyword 3″

meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the main keywords”

img xsrc=”filename.gif” mce_src=”filename.gif” alt=”Meaningful description of picture using the main keywords”

The title of the page using the main keywords

Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know theyre ranked highly, so chances are theyve done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how Ive done mine.

LINKS TO YOUR SITE

Now that you know how to tell the search engines what you do, lets talk about how to convince them youre important.

Links to your site (or inbound links) are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).

TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.

There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but Ive always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free on the proviso that they link back to your site.

People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what youre talking about, and because youre published, theyll see you as an authority.

Its impossible to say how much time youll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, youll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

Summary

So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.

Thats what youre paying your providers for. And thats what SEO is all about.

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Organic, the future is!

What exactly is Organic Search Engine Optimization?

The simple one liner is, letting the content of your website carry the heavy burden of link building.

This content can be anything from your product sites, to blogs, to articles.

Organic SEO is a more comprehensive approach to inexpensive web marketing and link building. Your article must be of some relevance. Meaning that you must speak to your audience ? they are you niche market, this is your base.

Keywords, your content must have!

The keys to a successful Organic SEO regimen are keyword rich content, and your author?s resource box. You may have noticed that the words Organic and SEO appear more than once in this article. Those are the keywords that I want to exploit. And why not, search engines have a love affair with keyword rich content.

By creating keyword rich content for your websites, blogs, ezines, newsletters, and articles, you lay the solid foundation for building obscene amounts of traffic and inbound links. Again search engines love great content. That and the fact that you are helping other webmasters who are in dire need of fresh content.

Just as important is that resource box. This is truly your life line. With this simple text you can start building one-way links back to your web site. Below is a sample resource box to use as a template.

About the author: Put a brief intro about you, your site and product here. Copyright 20XX Your name. This article may be freely distributed provided this resource box stays attached.

Research, you must!

Before you get started in writing keyword rich content, you must know what keywords are best to use. I have seen lots of ads for keyword generation, and I don?t like them. I did stumble upon nichebot.com and I love it. Maybe it is because I?m a convenience freak, but I believe nichebot is a perfect starting point for your keyword research. It gives you the scoop on the number of times the search phrase appeared in a particular database, number of pages listed on google with any or all of the keyword phrase, number of pages listed on google with the exact keyword phrase.

Written, the article is!

Now that you have written your article you need to start the distribution process. The best place to do that is at an article directory site. Article Alley, Article Loft, and iSnare are all good places to start. These article directories serve you not only by hosting your article for distribution, they provide a better targeted visitor to your site.

Your task is to sign up and post your article on at least four or five of these directories. Good articles quickly spread on the internet. You will have put yourself and your site in a good position to benefit from such proliferation. Your efforts will not go unrewarded. Many of the search engines will push your ranking higher because of the wide spread use of one-way links to your site.

I?ve stated before that this is a regimen. You need to set a goal of submitting at least an article a week. Surely there is something that you wish to point out about your product or site. There are other things that you need to consider adding to your Organic SEO efforts. Blogging and RSS feeds are two additional ways to increase your sites visibility and links. I?ll leave those topics for a latter discussion.

Good luck to you on your article writing.

About the Author:

Eric started http://www.affiliatescout.net to help with issues of affiliate marketing and http://www.articleloft.com to help webmasters obtain fresh content. Copyright ? 2006 Eric Terry. This article may be freely distributed provided this resource box stays attached.

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* 1 Way linking, this is the best form of linking and normally mean the content on your site is a useful resource or just generally interesting to the linking website and they have decided to link to you. * 2 way linking. This is the more common way for SEO experts to get links; they literally swap links with websites. * 3 way linking. This is less common but is an attempt to make search engines think your website has 1 way links not 2 way links. For example Site A will link to Site B, then Site B will link to Site C and finally Site C will link back to Site A. If these strategies are put in place then a website will be well on the way to achieving better results in the search engines. Unfortunately because websites can be optimised to appear higher in search engines it has tempted a lot of people to find devious ways to improve a sites ranking in search engines. If you are serious about getting the best SEO for your site why not hire a dedicated company to perform White Hat SEO then look no further than Blue Echo

About the Author

I currently work as the Online Promotions Manager for Blue Echo UK Ltd based in Blackpool England

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Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A, Inbound links: Make the website available in about 100 directories and 80 search engines and trade forums to build up on number of incoming links to the website. All submissions are done manually including major search engines like Google, Yahoo and MSN.

B, Reciprocal links ” Create a links page and make link exchanges with relevant websites.

” Find out all competitor websites with good ranking and analyze where they have placed their links.

” Then make sure our link is also placed there.

” Gradual build up of relevant and quality reciprocal links

” Regular verification of reciprocal links

Step 4: Maintenance

” Report on improvement in ranking on a regular basis

” Re-optimization and resubmission based on client feedback

” Website statistics monitoring and conversion tracking

Article written by Wendy

Cheap Website Hosting Las Vegas

About the Author

First name: Wendy, last name: McLeod, http://www.bizwala.com/ wendy_mcloed working for Bizwala.com as a seo Cheap Website Hosting Las Vegas

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The importance of domain and page naming is obvious, but you might not have realized the connection to SEO. We all know that unless our domain name is highly recognizable and memorable then we won?t get many customers, but good domain names also matter when it comes to search engine rankings ? the more relevant your domain is to your keywords, the higher it will be ranked.

Domain names are not that difficult to come by at this point. http://Godaddy.com puts out some great prices and they run all sorts of specials once you become a customer. The more domains that you buy the more that they like you. The basic concept here is that people who buy a few domain names are probably going to become pretty big on the internet. The more that you own the more powerful you are. Domain names are like land in the early eighteenth century. They are valuable and the owners become a sort of elite class on the internet.

The value of domains is difficult to determine until you have purchased one and worked with it for a while. The difference between owning your own domain name and hosting your site on a sub domain or in a subdirectory of a domain is huge. The impact on your ability to perform SEO operations increases drastically simply by the ease of clarifying your URL for the search engines and directories that you submit to.

There are even directories out there that do not except anything except for domains. These are the kind of elitist sites that I described earlier. Domain names are the only way to go if you want to have a seriously successful website that becomes a household name. Directories that do not allow non-domain names are there to protect an investment. If you have spent money on purchasing and hosting a domain name you probably aren?t to excited about seeing sites that haven?t dropped a dime on investment being rated above you. This is a sort of aristecratic mind set, but it is a natural tendency of the mind. There are plenty of directories out there that everybody is able to access, but there are some out there that are only for the elite sites of the internet.

If your SEO facts are out-of-date, how will that affect your actions and decisions? Make certain you don’t let important SEO information slip by you.

This elitist attitude towards domain names is beneficial to your sites because it allows you to get an edge on other sites simply by buying a domain name. This investment is the most crucial SEO investment that you can make. There are very few sites around that get huge numbers of hits (10,000+ per month) without having their own domain name.

So what do you need to do to get these good rankings? Start off by choosing a domain that matches your website well, and you?re killing two birds with one stone. Your domain name and URL should reflect what you?re trying to accomplish from your site. For example: calling your website ?thewebcorporation.com? isn?t much good if it sells hot sauce. For hot sauce, http://deserthotsauce.com would be a better name ? the desert?s hot, like the sauce! Don?t settle for anything that won?t make people want to come to your site. Using the name of your company for your domain name is also a good way to go. This is the fastest way of providing a good, quality description of what the visitor is going to. Many visitors will actually consider your domain name the name of your company anyway so you might as well name yourself something that you want to be called.

Most webmasters settle for safe, can’t-go-wrong http://www.myname.com domains, because it takes time to be creative and think up good names that contain your keywords. You might consider getting some help from the people around you, as you never know what they might be thinking that could be great. You need to come up with a few ideas in case some are taken ? you?ll be surprised just how many domains have gone.

Everyone always wants a .com, but you shouldn?t rule out .net, .org, .us and the rest. For example, if http://deserthotsauce.com is taken, you might find that people like http://deserthotsauce.us just as much.

You can’t predict when knowing something extra about SEO will come in handy. If you learned anything new about &keyword% in this article, you should file the article where you can find it again.

About the Author:

James Mahony is the founder of Search Engine Optimization Tips - A site dedicated to Search Engine Optimization SEO Tips All About Domain Names Articles for Website Content

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1. Good SEO requires frequent updates and ranking checks.

You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you’re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.

2. You should check all your links weekly to make sure they work.

Maintain high-quality, relevant reciprocal links and check them weekly to make sure they’re working. Remove any dead links, as search engine crawlers may mark you down if they find them on your site.

3. Tweak and assess your website on a daily basis.

How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.

You need to continually assess and tweak your listing to keep your site in its proper place - that is, at the top. This ensures that your site is in the best position possible, and helps you keep your competitive edge.

4. Maintain the content on your website.

Update your content weekly at the very least, to make sure that search engine crawlers come back frequently. Even the smallest changes will be picked up on by the search engines and will help to maintain your ranking. If you can’t write, find someone who can: you need content.

5. Keep up-to-date with the latest developments in SEO.

If you can’t decide what you should be doing or you don’t want to keep up with SEO on your own, you could consider hiring a specialist. Consulting with an SEO specialist will still allow you to make your own changes to your website and learn which things work best, but you’ll have someone to answer your questions if you need them.

You should review your SEO techniques at least every few months, to see how the algorithms have changed and to devise new plans and strategies for increasing your rankings based on those changes. Any SEO ninja will tell you that there are only really two major search engines that you need to worry about: Google and Yahoo. You can do well even if you only have the time or energy to focus on these two engines. Being an SEO ninja is hard work, but it can be very rewarding if you’ve got the dedication for it.

That’s the latest from the SEO authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level.

SEO Tips
All About Domain Names
Articles for Website Content

About the Author

James Mahony is the founder of Search Engine Optimization Tips - A site dedicated to Search Engine Optimization
SEO Tips
All About Domain Names
Articles for Website Content

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Be sure to look at a companies’ portfolio page (if they have one on their website or simply ask them) and carry out some research on their clients. This can be done by looking at the client’s website performance within the search engines for the selected keywords they have been optimised for. Another good idea would be to write a courtesy email to the client asking for a reference on the SEO company they have used to optimise their website.

The most important giveaway on a black hat SEO company is the way they would describe their services. If a company cannot go into detail on how they carry out their work (meaning they are very vague), and this involves justifying each step of their work, then it would be best to avoid their services. A proper SEO firm will be more than happy to explain their services in detail and justify their reasons for using such techniques. If you cannot quiet understand the techniques they use then be sure to do some research on the internet and read SEO articles that explain each technique. If you find that their work fits along the lines of your research and that it is all ethical, then they are a company you should put on your list.

A last point to mention, a company should stress the phrase ‘patience is the key to success with SEO’. If a company claims that they can achieve results very fast, then it is time to start running. In theory, SEO that is carried out correctly on a website will take time until the results start to show (most cases 3 to 6 months but could be longer).

Would you like to know what could happen to your website if you hire a black hat SEO company, regardless of how big or small your website is in terms of brand recognition? An example would be the story of the BMW German website. They hired a black hat SEO firm to carry out some work on their website and that resulted in their site being banned from the Google ranks. So it is best to do your research on SEO by reading articles such as this one and question a companies approach on search engine optimisation. This will ensure that you have selected the clean white hat and that your website will not be tarnished from the black.

About the Author

David Touri works for SEO Sydney Search Engine Marketing, the SEO Consultants. He has worked on various projects and offers search engine optimisation in Australia

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